Sales funnel and your digital marketing

Sales Funnel and Your Digital Marketing
If you own a business, you absolutely need to know what a sales funnel is and how it applies to your company. Every company should be able to explain what their funnel looks like and how they utilize it, most importantly they should know this information, so that they are sure on what to pick for their business, what’s important here is to identify the process you must take prospects through before closing a sale. In this article, I am going to break down the funnel’s theory and how it applies to today’s digital marketing world. By the end of the article, you will learn the basics of the funnel and have a thorough understanding of its concepts. Let’s get started!
What is a Sales Funnel?
The funnel is a visual aid that has been created to understand how a prospect turns into a customer. It stems from the acronym, AIDA which means Attention, Interest, Desire (or decision), and Action. This acronym was first published in a work by C.P. Russell called “How to Write a Sales-Making Letter” in 1921. There is some debate over who first came up with the overarching concept, but Elias St. Elmo Lewis gets cited and credited the most as the founder of the theory in even earlier works than C.P. Russell. The concept of a sales funnel has since been referenced in selling and marketing fields for nearly a century. Throughout that time, some companies and marketers have added additional stages to the funnel due to the complexity of some modern sales transactions. Essentially, the funnel is the buying process from beginning to end that a company attempts to lead their prospects through. By examining the acronym, we see that each sale begins with gaining a prospect’s attention. Once you have caught their eye, you need to get prospects interested in your product or service. After that, you have to create a desire for them to make a purchasing decision and then finally get them to act.
How to Use the Funnel in Today’s Digital Marketing
The first portion of the funnel, or the top of the funnel, is attraction. Start by gaining interest and attracting your target audience to your website. Obviously, you should have a great looking website that your customers will both enjoy and be able to navigate easily. There are a number of ways to drive traffic to your website. Some of the most common methods include:
Lead Magnets
White Papers
Seminars (or Webinars)
Targetd Ads
You need to understand and utilize content marketing strategies to create valuable content that your prospects will find useful and interesting. Once you develop valuable content that will help your audience, give it to them for free in the form of blogs or webinars. Share this information on social media. The goal is to get people to engage more with your posts by sharing it with their friends. By providing links and videos, you will increase traffic to your website overtime. When customers start coming to your website for information, you need to establish yourself as an expert and solidify your brand in their minds. To expand your reach further, use social media advertising campaigns to target prospects who will find your content interesting. The more a prospect interacts with you, the further they move down the funnel

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