We were asked by the Evening Standard to quote on an article Rosamund Urwin was writing on corporate hospitality in Central London.
Rosamund had approached and researched a few businesses in the events business, such as city caterers, cookery schools and events company Team Tactics to seek their views on client entertaining.
The article appeared in the Evening Standard on the 9th November. For the full article click HERE.
Essentially Rosamund quoted what we as business’ are feeling in today’s climate, that is, the market is by no means dead. Clients are picking carefully their chosen client events, they are looking at their guest list carefully, and the majority are taking care not to show a frivolous attitude towards spending huge sums of money on client events.
However, you will of course get the pockets of clients who do completely the opposite in terms of VIP London Entertaining and will always want to do something bigger and better. But we are seeing that the corporate client is looking for something smart, original and bespoke. We are sure that the usual sporting events such as Royal Ascot, Chelsea Flower Show’s etc will bounce back, but many feel they should not be there during 2009.
We have also noticed a reduction in lead time for booking corporate events. We organised a 4 x 4 activity day for an overseas client on a Saturday who booked on the Wednesday before. Another client, booked a drumming event for 25 persons three days before the actual event…just to give you an indication of how late the corporate client sometimes booked. So we are not fazed by this anymore, rather it is the norm!
Have a good week!