We’re now 2 years into the ‘Golden Decade’ for British Sport, with 2012 being arguably the most important as the ‘largest peacetime event in the world’ is staged in London this summer. It’s certainly not an exaggeration to say there has never been a better time for our clients looking to buy corporate hospitality. However as large as the Olympics is, it’d be wrong to forget that during the 2010s Britain is set to host no less than 3 World Cups (we won’t mention the failed bid for the fourth), as well as the Commonwealth Games and IAAF World Athletics Championships – 2 of the biggest athletics tournaments after the Olympics. We have to also mention that both the England cricket and England rugby team have two of the most exciting schedules we’ve seen in years for 2012.
The England cricket team face the challenging task of defending their number one position in the ICC Test rankings with test series against the West Indies starting in May and South Africa from July. South Africa are currently ranked 2nd in the Test rankings and so a win would provide a massive boost to predictions that world test cricket is starting a period of English dominance. Australia are also touring with 5 ODIs being played at Lord’s, The Oval, Edgbaston, Chester-le-Street and Old Trafford. The ODI series against Australia is a great early opportunity for England to get one up on the Australians ahead of the 2012 Ashes series. And finally let’s not forget that these huge fixtures are set against the backdrop of England preparing to defend their Twenty20 World Cup title in Sri Lanka this September.
This Autumn/Winter the England rugby team face the top sides from the Southern Hemisphere in the QBE Internationals at Twickenham; Fiji, Australia, South Africa and world champions New Zealand. It goes without saying that even at Twickenham these matches will be an extreme test of how the new look England team face against the worlds best. Win’s against any of the Southern Hemisphere’s top 3 sides are always a big boost and it would signal a bright future for the young England team ahead of the 2015 World Cup which is to be hosted by England. The other major rugby event in England this year is the Heineken Cup Final – Europe’s top rugby union club competition – which is to be held at Twickenham for the fourth time in it’s history.
As well as the amazing home schedules for the England cricket and rugby teams, there’s also a wealth of traditional major events this year. With centuries of heritage British horse racing offers visitors one of the most unique sporting atmospheres in the world and an incredibly passionate following that continues to rise year after year. The Henley Regatta is a firm fixture in both the UK’s sporting and cultural events calendar and, with some of the world’s best rowers competing, is set to be a fantastic prelude to the Olympics.
And of course one can’t speak about British sporting events without mentioning the amazing tennis fixtures. The AEGON Championships feature not only the worlds top tennis players, but some of the finest hospitality available anywhere in the world. The AEGON Masters in December is one of tennis’ most popular indoor events and is held at the legendary Royal Albert Hall, whilst the ATP World Tour Finals, featuring the top 8 tennis players in the world, are to be held at The O2 for the fourth time in 2012.
We made a list of the top sporting events in England with luxury hospitality which can be found below. The list is by no means definitive as Britain is simply a world beater for world class sporting events. However the list reflects our view of the best events with the finest corporate hospitality.
- Saturday 4th February – Saturday 17th Match – RBS Six Nations
- Tuesday 13th – Friday 16th March – Cheltenham National Hunt Festival
- Thursday 12th – Saturday 14th April – The Grand National
- Saturday 19th May (Rugby) – Heineken Cup Final (Twickenham)
- Thursday 24th – Sunday 27th May – West Indies Tour of England
- Thursday 24th – Sunday 27th May (Golf) – BMW PGA Championship (Wentworth)
- Friday 1st – Saturday 2nd June – Investec Epsom Derby
- Monday 11th – Sunday 17th June – The AEGON Championships (Queens Club)
- Sunday 17th June (Polo) – Cartier Queen’s Cup (Windsor Great Park)
- Tuesday 19th – Saturday 23rd June – Royal Ascot
- Wednesday 27th – Sunday 1st July – Henley Royal Regatta
- Friday 29th June – Tuesday 10th July (Cricket) – Australia Tour of England
- Friday 6th – Sunday 8th July (F1) – British Grand Prix
- Sunday 15th – Sunday 22nd July (Golf) – The Open Championships (Royal Lytham & St Anne’s)
- Thursday 19th July – Wednesday 12th September (Cricket) – South Africa Tour of England
- Saturday 11th – Saturday 18th August (Sailing) – Cowes Week
- Monday 5th – Monday 12th November (Tennis) – Barclays ATP World Tour Finals
- Saturday 10th November (Rugby) – England v Fiji (Twickenham)
- Saturday 17th November (Rugby) – England v Australia (Twickenham)
- Saturday 24th November (Rugby) – England v South Africa (Twickenham)
- Saturday 1st December (Rugby) – England v New Zealand (Twickenham)