The future of event planning in 2020 is looking bright and beautiful. From unbelievable event technology to a revitalised focus on personalised learning environments and attendees’ work/life balance. Here we are going to look at the top five future event trends for 2020.
1. Attendees Want More Face-To-Face Time.
In 2020, brands will invest in events as a marketing channel. In fact, in a recent event marketing survey, 52% of respondents said that event marketing drove more business value than other marketing channels. (Only 8% said it drove less business.) This is because we spend more and more time in front of a screen each year and people want to get out more. While this is going on, face-to-face time takes a hit — making it a more treasured.
As a planner the key points to take from this is to create opportunities for networking and spaces for face to face meetings. Networking is the second biggest motivator for event attendees, behind content. However, it’s not just face-to-face meetings they’re craving. It’s also the spontaneous conversations that come with unexpected networking.
2. Meetings Will Become Music Festivals.
In 2020, we’ll move closer to full-blown music festivals. Essentially, the line between consumer festivals and corporate events will continue to blur. For instance, Forbes’ Under 30 Summit — a gathering of 7,000 30-and-under entrepreneurs — hosts an actual music festival as part of the event. Attendees can network while enjoying artists its different from the norm and is a great hit. Just imagine networking at a summit while listening to some of the top artist of the world as well as speakers.
3. Tailored Break Out Session Paths
In a 2020 event trends survey by Endless, 47% of event planners believed tailored break out session paths would be the biggest personalisation trend for events in 2020. It’s not really a surprise, breakout sessions are a staple at conferences across the world. Giving attendees a chance to personalise the breakout session path they take is much more satisfying than assigning them where to go.
Attendees can look at the agenda, and tailor their schedule to the experience they are looking to have. This allows them to decide how they want to spend their day learning.
4. A Continued Focus On Sustainability
Sustainability cannot be an afterthought. This has been on everyone’s minds for a long time. It will be talked about until people see change. We are responsible for the impact events small, medium and large have on the earth. We all need to start thinking more about our impact whether it be banning single-use plastics, and educating our attendees, to offering more plant-based catering. All these steps will propel the industry forward and help reduce carbon footprint.
5. Mindfulness And Wellbeing.
2020 may be the year we say goodbye to a culture of “hustle and grind”. Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce. Wellbeing and people’s mental state has become more important over the years. Treating employees with respect works in your favour if you want to get good work out of people.
You may be thinking what does this have to do with events? Well, scheduling back-to-back workshops and conferences into what is already an exhausting schedule is considered to be an outdated approach. Over the coming year, expect to see more events incorporating mindfulness and wellness activities into their schedule, whatever the industry. This may include meditation and yoga workshops, dedicated “brain breaks” designed to inspire creativity, “unplugged” tech-free zones, outdoor activities, massage stations, and other sessions designed around wellness.